New York, 1990s → West Hollywood, today
When people were the currency
Ten Cash is a ’90s bar inspired by owner and actor Vinny Laresca’s years growing up in New York City.
Back then, human interaction was the real currency. You knew the bartender, you talked to the person on the next stool, and you walked out with a few more friends than you walked in with.
As the world has gone more and more digital, that feeling has gotten harder to find. Vinny built Ten Cash to bring it back: a comfortable room, a good drink in your hand, and real conversation, the kind of place where new friends get made.
Come in, put the phone down, and say hello.
